According to the recently released Westons Cider Report 2022​, which has been compiled largely in conjunction with data experts CGA, Kantar Worldpanel and IRi, apple variants are leading the way for on-trade cider sales as they regain ground lost throughout the pandemic and move towards pre-pandemic levels.

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Cider is an alcoholic drink made by fermenting apples. It can be still or sparkling. Perry is a similar drink, made using the same method, but using pears instead of apples. He says: “I would go for a cider that’s been made with eating apples/dessert apples, which is sometimes called an ‘eastern counties-style’ of cider. Often, it’s quite good to do an analogy with wine because we are talking about a fruit fermentation so this one would be a little bit more white wine-esque. For a white wine drinker, this would be an easy substitution for somebody who doesn’t like beer but doesn’t want to have the high alcohol of a wine go to one of these lovely light, clean, crisp, fresh, acid-driven ciders. Something from Kentish Pip or Nightingale, or something like that, would be absolutely fantastic. Cook says cider has a completely unique flavour profile compared to beers and wines, and it offers a drinking opportunity for a variety of occasions. Yes, it can be the summer thirst-quencher but can also be that really refreshing drink, something to you have with a meal, something that you can ‘pop’ when celebrating, one to sit and savour, as examples.At the point of pour, the Thatchers Fusion Font infuses a micro measure of the selected fruit flavour into a pint of Thatchers premium apple cider, creating one of three freshly mixed ciders. As the cider is being dispensed through the Fusion Font it delivers a unique sensory experience of flavour and aroma. Your customers get the same expertly crafted apple cider, with a freshly-mixed infusion hitting the glass as one. The UK Chief Medical Officers (CMO) low risk drinking guidelines advise you not to drink more than 14 units a week, spread over three or more days, with several drink-free days - and no bingeing. What’s more, if you find that you eat more junk food after a drinking session, you won’t be alone. That’s because drinking affects the hormones that control your appetite, 10 as well as making you less inhibited and therefore less likely to make healthy choices. 11

NEW SUSTAINABLE CIDER BRAND, INCH’S, SET TO SHAKE UP THE NEW SUSTAINABLE CIDER BRAND, INCH’S, SET TO SHAKE UP THE

Sport is seen as a good occasion for cider sales. More people in the UK drink cider while watching sport at a pub than other types of alcohol and the same goes for a date night while a get-together with friends or family is rated as the biggest occasion to drink cider and is identical to doing so while enjoying other alcoholic drinks. If you’re used to drinking pints of cider, try switching to smaller measures like a half pint or a small bottle instead.

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He adds: “I want to ensure operators know there is a fantastic burgeoning craft cider market as well. It isn’t identical to what we saw with craft beer because cider isn’t beer. From a production point of view, they’re entirely different – you brew beer and you make cider. We now have a huge number of fantastic smaller producers, putting the raw materials at the absolute forefront of that product. For cider that means apples, so we are talking about specific apple varieties and knowing how they taste completely differently from one another just like with different grape varietals for wine, and different hop and malt varieties [for beer]. White Lightning was originally manufactured in the early 1990s by Inch's Cider of Winkleigh. [1] Inch's Cider was bought out by H. P. Bulmer in 1995, and in spite of initial assurances that production would continue in Winkleigh, the cider brewery there was shut and all production moved to Hereford. Bulmers was in turn acquired by Scottish Courage in 2003.

Cider | DrinkCoach — DrinkCoach Units and Calories in Cider | DrinkCoach — DrinkCoach

Thatchers Cloudy Lemon Infused Cider. 4% abv. A burst of zingy lemon for the perfect balance of sweet and sharp notes, characterised by the intense, fragrant aroma of lemon juice. Bentley also says the full-bodied Aspall Imperial Cyder is a perfect foil to rich dishes like lamb, pheasant and casseroles, as well as strong cheeses including Brie, Blue Stilton and Stinking Bishop and Aspall Organic’s earthy, rustic qualities make it an ideal accompaniment to Moroccan and Asian foods. You can go into virtually any pub today and there will be some fantastic pale ales or bitters on hand-pulls, Guinness on tap, two or three great lagers, at least one IPA and they’ll have a fantastic wine list plus a number of spirits but there might just be one cider on tap and maybe a fruit cider in the fridge. And that’s it, that’s the sole extent to what these people think cider is but it’s not their fault because they’ve been told that that’s all cider is.” In his role as an independent advocate for cider, he writes, talks, teaches, tastes and trains. He explains: “So often there isn't enough nuance or understanding about the amazing breadth of opportunities and types and styles that exist for cider. It’s often pigeonholed as being a single thing, or it’s a sweet thing or just a summer thing but it can be all of those things and so much more.”We’ve reached peak craft beer… we’re probably already on the other side and those drinkers are going to need something different to keep them drinking through the lines. And this is where craft cider has the opportunity. So go for keg cider, go for true craft cider, have a cider festival, try some of these new great ciders see what people like.” Expect a rise in the use of tech and digitisation – following Covid-restricted drinking, the use of technology and digitalisation of venues has now become the norm and presents an opportunity to re-engage with customers and tell brand ‘stories’, driving on-trade trial and brand loyalty.